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Event Promotion Tips for a Small Business in 2023

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Are you a small business owner looking to boost your event promotion efforts without disrupting your marketing budget? Events can do magic when it comes to growing your business. According to recent statistics, 80% of small companies organize them to connect with their target audience and increase brand awareness.

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However, limited budgets often pose a challenge to organizations running on shoestring budgets. But you need not stress about the cost or cut corners with promotions. In this guide, we’ll share some actionable valuable tips on how to do more with less when it comes to hosting business events. Here you go.

Focus on your target audience

Every business has a target audience. You cannot expect to sell your product or service to everyone, right? So why waste money on promoting your brand and offerings to a broader audience that may not even be interested in them?

Think small and organize an event just for your target audience. You may end up getting better outreach and sales outcomes with small spending.

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Win with social media swagger

Get your social media game on point to win event promotions like a pro. Create a buzz by showcasing your event with intriguing posts, eye-catching graphics, and witty captions.

Engage with your audience by starting conversations, responding to comments, and encouraging followers to share. That’s how you can spread the word before and after the program.

Make noise with a brand mascot

Another cost-effective tip for organizing winning events is to leverage the mascot marketing plan. Start by having a mascot that defines your brand and connects with the audience. You can make a one-time investment in Custom Mascot Costumes and reuse them in all your business events.

Just imagine how much you can save in the long run with a durable mascot costume. And you have a character the attendees love!

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Try guerrilla marketing tactics

Get creative with guerrilla marketing tactics to conquer small business events. These unconventional strategies grab attention and leave a lasting impression. Try aggressive hacks like chalking up the sidewalks with program details, handing out eye-catching flyers, or giving away small and affordable brand merchandise.

Potential customers will surely remember you despite the competition in the market if you try something different.

Connect with local influencers

As a small business, you may consider influencer marketing with celeb collaborations out of your league. But you can always tap into the power of local influencers. Look for micro-influencers in your niche or local area and use their connections to attract more attendees to your event.

Offer them a complimentary ticket in exchange for a shoutout or a social media post about your event. That’s a way to expand your reach without breaking the bank.

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Event marketing is not just about throwing money. You can do it on a small budget by being strategic, authentic, and connecting with your audience up close. People crave experiences, so make your event irresistible from start to end. You won’t need to do a lot more to hook them for good and spread the word.

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