How to use YouTube as a Marketing Tool in 2024

As if the internet didn’t have enough distractions, there’s a video streaming site that is taking up more and more of our time. YouTube has become a new way to learn and share information, as well as the place most people go for entertainment.

In addition to starring in their own YouTube videos. In this article, you will learn how to use YouTube as a marketing tool for your business.

What is YouTube?

YouTube is a video-sharing website that allows anyone to upload, share, and view videos. It was created by three former PayPal employees in 2005.

The site has over one billion users from all over the world and has been ranked as the second-largest search engine after Google, with 16% of searches now coming from YouTube. In addition to just using it for entertainment, many companies are using YouTube for marketing purposes to reach a larger audience.

Why Digital Marketing is Important for Small Business

With our technology today, the use of the internet has been widely used. One of its important uses nowadays is in promoting businesses. That’s how digital marketing became well known, and it’s increasingly becoming even more popular today.

Digital marketing helps businesses and customers to get connected online. This makes the marketing for business become more intact and effective. Knowing where people nowadays can be mostly seen as active, marketers reach them out on the World Wide Web.

Nowadays, people are becoming more active on different social media platforms. Just where you can reach them if you want to introduce your brand and create engagement with them. These social media platforms are Facebook, Instagram, TikTok, Snapchat, and YouTube.

Among all these platforms, YouTube was the first platform to be used for digital marketing and has been the most well-known platform for brand promotion. Keep reading and find more of the benefits that a business can get in choosing YouTube to promote its business.

Why is youtube effective for marketing

One of the most powerful marketing tools today is YouTube. It is used to reach a wide range of audiences utilizing videos to promote the business’s products or services. There are two main ingredients to create effective videos for marketing. One is the marketing strategy ideas and the other one is the right video editor.

You can find a lot of free video editing software to help you out with creating videos online. These online video editing tools also offer handy features that finish editing tasks in just a few clicks.

There are also several reasons why you must utilize platforms such as YouTube in marketing your business.

Knowing that YouTube is next to Google when we talk about the largest search engine worldwide is a great advantage to promote your business. It is also a free platform that you can use without paying any amount for marketing.

It has over a billion users that can help a business to reach numerous audiences. Plus, it uses an effective strategy that creates engagement with the customers, that is the video marketing strategy.

Videos, aside from giving entertainment, can create a personal connection with the customers. This is your best way to educate them about your products and establish brand awareness.

As a result, the business can boost the visibility and credibility of its brand. And most importantly, it helps a business to generate leads and sales as well.

Brands Doing YouTube Marketing Right

Before TikTok, Facebook and other social media platforms became popular today, there was YouTube which is becoming popular in terms of digital marketing. Businesses have already found this platform as a great tool to leverage their video marketing strategies.

Listed below are some businesses that use YouTube to provide solutions for their customers. They use this platform to share their created videos that educate about their brands such as demonstrating how to install/use their products, screen capture tutorials, and more.

1. Apple Inc.

Apple Inc has already created a long successful history of marketing with its years of service. It was also among the first companies that used television commercials to market its products. Undeniably, Apple also is now one of the most successful brands worldwide. And this company also turned to YouTube to reach more consumers and create engagement with them.

By creating engaging videos full of information about their brand, Apple has been able to reach out to more people than they could before using YouTube. This powerful marketing tool helped Apple Inc. to increase brand awareness and loyalty as well. And one of their successful YouTube video campaigns was the “I’m a Mac, I’m a PC” where they pitted a Mac computer vs a PC. Every now and then, you can find their new products being introduced on their YouTube channel.

2. Disney

Disney has been leading the entertainment world for years. We can see their products on television, in movies, in theme parks, and even on apparel. Every marketing strategy they use meets the people’s wants. But the most common way they used to market their brand is through video marketing. For years, they were embracing their marketing success. Success increased, even more, when they engage Disney to leverage new technologies and platforms such as YouTube. Knowing that YouTube has users not only in the US but globally.

3. Expedia, Inc.

Expedia, Inc. has been a leading online travel company for years. It was established in 1996, and it has already helped revolutionize the travel industry. As years go by, the company has leveraged its marketing using marketing platforms such as YouTube. In their channel, you will find videos that introduce what their company offers. That makes it easy for customers to understand the process of availing of their offer rather than reaching out to them through email or customer support.

4. Starz Entertainment, LLC

Another company that knows how to use YouTube to its advantage is Starz Entertainment, LLC. You will find on their channel their shared trailers, sneak peeks, and other behind-the-scenes footage with fans. They also utilize this tool as their means of creating engagement with fans and getting feedback from viewers. This also makes it easy for their fans to get updates.