If there’s one group of buyers every marketer is aiming to please, it’s Gen Z. Those born after 1996 have been immersed in digital culture and consumerism for their entire lives, and it has dramatically shifted the way they think, behave and shop. Due to the internet usage proficiency level … Read more
Torrey Tayenaka
Torrey Tayenaka is the co-founder and CEO at Sparkhouse, a corporate video production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain, and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations. Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.