With a new year also comes new consumer (and non-consumer) demands, and one of these is the demand for OOH advertising.
As we come into a new year, the UK public is beginning to move on from our COVID-19 struggles, re-familiarising ourselves with things such as in-person shopping and normalizing a society post-COVID.
More importantly for advertisers, 2024 is the year when OOH advertising will mark its place as a fruitful advertising medium. This year, do not be surprised to see an increase in OOH advertising whenever you step out of your home.
OOH advertising
OOH, (out-of-home) advertising refers to as the name suggests, advertising that takes place outside of the home. Also known as outdoor advertising, this type of advertising has many different forms including (but not limited to):
- Billboards – both digital and non-digital
- Posters and flyers
- Leaflets, pamphlets, brochures
- Paper mail
- Digital kiosks/standing screens
- Digital mounted screens in non-residential spaces
In terms of effectiveness, research has revealed that OOH advertising is effective in generating leads and improving conversion rates.
One research in 2022 found that 80% of consumers reported having made a purchase after seeing an OOH ad.
Another finding within this research is that 77% of consumers also reported that they notice their surroundings when outside more than they did prior to the pandemic.
These findings indicate that OOH advertising has great potential to increase profits, therefore, businesses looking to maximise their advertising revenue should definitely look into OOH advertising and its benefits.
OOH advertising and COVID-19
When the COVID-19 pandemic hit and lockdowns were enforced, it goes without saying that OOH advertising suffered a loss.
Without an audience, OOH advertising becomes useless, and unfortunately, that is what it became when people had to stay indoors.
Instead of OOH advertising, advertisers turned to advertising that could be shown within the home – television ads, social media ads, etc. became extremely popular during this time since the entire nation had to stay in their homes for weeks to months.
On the other hand, since the lifting of restrictions and the end of lockdowns, OOH advertising is back on the rise as more and more people are going outside.
It is no wonder that there is an increased demand for OOH advertising – not only is it a lucrative avenue for advertising, but it can also be cost-effective for brands in comparison to other advertising methods.
2024 and OOH advertising
So, what can we expect from the OOH advertising landscape in 2024?
One thing is for certain – more brands will be utilising OOH advertising this year, and how they use it will vary, but will bring unique and innovative ads with the purpose of engaging consumers and influencing them to convert.
If you are a UK business looking for an excellent advertising strategy that will generate leads and help to widen your audience reach and brand exposure, OOH advertising solutions providers such as Clear Channel can help you do exactly this.
Maximise your brand’s potential using OOH advertising with the help of companies such as Clear Channel, offering both local and national advertising solutions to suit your brand’s advertising needs.
